How COVID-19 Has Changed Customer Behavior, and How Businesses Can Respond

How COVID-19 Has Changed Customer Behavior, and How Businesses Can Respond

Customer behavior has dramatically shifted due to COVID-19, but by focusing on customers' needs above all else, business owners can survive—and thrive—during the pandemic and beyond.

by Kylie Ora Lobell
updated September 21, 2020 · 3 min read

Customer behavior has dramatically shifted due to COVID-19, but by focusing on customers' needs above all else, business owners can survive—and thrive—during the pandemic and beyond.
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Kylie Ora Lobell

About the Author

Kylie Ora Lobell

Kylie Ora Lobell is a freelance copywriter, editor, marketer, and publicist. She has over 10 years of experience writing… Read more

How to Avoid Scams During the Coronavirus Pandemic

How to Avoid Scams During the Coronavirus Pandemic

Thanks to evolving technology, hackers and scammers are exploiting consumer anxiety with increasingly sophisticated and harmful ploys. That's why it's more important than ever to learn how to avoid becoming a victim.

by Sandra Beckwith
updated September 21, 2020 · 3 min read

Thanks to evolving technology, hackers and scammers are exploiting consumer anxiety with increasingly sophisticated and harmful ploys. That's why it's more important than ever to learn how to avoid becoming a victim.
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Sandra Beckwith

About the Author

Sandra Beckwith

Sandra Beckwith has been writing for traditional and online publications since she sold her first magazine article while… Read more

How to Scale Your Business and Stay Sane in the Process

How to Scale Your Business and Stay Sane in the Process

Ramping up your company's operations to scale—to produce and sell more—requires a lot of effort. But if you examine your offerings, automate processes, delegate tasks, and practice self-care, exponential growth doesn't have to overwhelm you.

by Marcia Layton Turner
updated September 21, 2020 · 3 min read

Ramping up your company's operations to scale—to produce and sell more—requires a lot of effort. But if you examine your offerings, automate processes, delegate tasks, and practice self-care, exponential growth doesn't have to overwhelm you.
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Marcia Layton Turner

About the Author

Marcia Layton Turner

Bestselling, award-winning writer Marcia Layton Turner has authored, co-authored, or ghostwritten more than 50 nonfictio… Read more

What Is a DBA?

What Is a DBA?

While it doesn't provide protections like other legal business entities do, a unique DBA name can help brand your company.

by Brette Sember, J.D.
updated September 21, 2020 · 4 min read

While it doesn't provide protections like other legal business entities do, a unique DBA name can help brand your company.
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Brette Sember, J.D.

About the Author

Brette Sember, J.D.

Brette Sember, J.D. practiced law in New York, including divorce, mediation, family law, adoption, probate and estates, … Read more

What Is a Digital Strategy and Why Does Your Business Need One?

What Is a Digital Strategy and Why Does Your Business Need One?

Developing a digital strategy and tweaking it over time will help your business shine online, reach more customers, and achieve greater success.

by Jenn Morson
updated September 21, 2020 ·  min read

Developing a digital strategy and tweaking it over time will help your business shine online, reach more customers, and achieve greater success.
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Jenn Morson

About the Author

Jenn Morson

Jenn Morson is a freelance writer living and working outside of Washington, D.C., with her husband and five children. He… Read more

How Long Does It Take to Register a Trademark?

How Long Does It Take to Register a Trademark?

Once you have a name, slogan, logo, or phrase for your product or service, file a trademark application as soon as possible, as it often takes a year to receive final approval.

by Jonathan Layton, J.D.
updated September 21, 2020 · 4 min read

Once you have a name, slogan, logo, or phrase for your product or service, file a trademark application as soon as possible, as it often takes a year to receive final approval.
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Jonathan Layton, J.D.

About the Author

Jonathan Layton, J.D.

Jonathan Layton is a graduate of The College of  William and Mary, where he majored in English literature. While in coll… Read more

Can Estranged Relatives Contest Your Will After You Pass Away?

Can Estranged Relatives Contest Your Will After You Pass Away?

Your will is intended to make sure your assets are distributed the way you'd like after your death. But if there's an estranged relative in the picture, you might be nervous about challenges.

by Lorelei Laird
updated September 21, 2020 · 4 min read

Your will is intended to make sure your assets are distributed the way you'd like after your death. But if there's an estranged relative in the picture, you might be nervous about challenges.
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Lorelei Laird

About the Author

Lorelei Laird

Lorelei Laird is a Los Angeles-based writer specializing in the law. Her stories have been published by the ABA Journal,… Read more

What Is a Trademark Auction?

What Is a Trademark Auction?

Trademarks are valuable intellectual property but finding a buyer for your mark can be tricky. Auctions are a great tool for finding buyers but require trademark owners to know and prove the value of their mark.

by Joe Runge, Esq.
updated September 21, 2020 · 2 min read

Trademarks are valuable intellectual property but finding a buyer for your mark can be tricky. Auctions are a great tool for finding buyers but require trademark owners to know and prove the value of their mark.
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Joe Runge, Esq.

About the Author

Joe Runge, Esq.

Joe Runge graduated from the University of Iowa with a Juris doctorate and a master of science in molecular evolution. H… Read more

How to Dissolve a Business Partnership

How to Dissolve a Business Partnership

If you've decided it's time to end your business partnership, you'll want to proceed cautiously to protect yourself and the company. Find out how to approach the subject and hopefully keep your relationship with your former partner intact.

by Marcia Layton Turner
updated September 21, 2020 · 5 min read

If you've decided it's time to end your business partnership, you'll want to proceed cautiously to protect yourself and the company. Find out how to approach the subject and hopefully keep your relationship with your former partner intact.
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Marcia Layton Turner

About the Author

Marcia Layton Turner

Bestselling, award-winning writer Marcia Layton Turner has authored, co-authored, or ghostwritten more than 50 nonfictio… Read more

14 Things to Include in Your Photography Contract

14 Things to Include in Your Photography Contract

Having a photography contract for each client is essential for professional photographers.

by Belle Wong, J.D.
updated September 21, 2020 · 5 min read

Having a photography contract for each client is essential for professional photographers.
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Belle Wong, J.D.

About the Author

Belle Wong, J.D.

Belle Wong, J.D., is a freelance writer specializing in small business, personal finance, and marketing topics. Connect … Read more