How to Map Your Customer's Journey

How to Map Your Customer's Journey

With customer expectations higher than ever, customer journey mapping is a useful tool for revealing where you can reduce friction in the process of turning a potential customer into a raving fan.

by Katherine Gustafson
updated September 21, 2020 · 3 min read

With customer expectations higher than ever, customer journey mapping is a useful tool for revealing where you can reduce friction in the process of turning a potential customer into a raving fan.
Get help managing your business. LEARN MORE
Katherine Gustafson

About the Author

Katherine Gustafson

Katherine Gustafson is a full-time freelance writer specializing in content for mission-driven changemakers such as tech… Read more

Is Outsourcing HR the Right Move for Your Small Business?

Is Outsourcing HR the Right Move for Your Small Business?

For small businesses, the HR function can be expensive. Even more expensive, though, are the mistakes that can happen when there's no HR guidance from a professional. A cost-effective alternative is outsourcing.

by Diane Faulkner
updated September 21, 2020 · 3 min read

For small businesses, the HR function can be expensive. Even more expensive, though, are the mistakes that can happen when there's no HR guidance from a professional. A cost-effective alternative is outsourcing.
Get help managing your business. LEARN MORE
Diane Faulkner

About the Author

Diane Faulkner

Diane Faulkner is a ghostwriter, content marketing strategist, and editor based in Jacksonville, Florida. She specialize… Read more

How to Apply for - and Get - Business Grants

How to Apply for - and Get - Business Grants

A family trust can be a powerful estate planning tool, but it's important to know the different types and how they may or may not benefit you.

by Diane Faulkner
updated September 21, 2020 · 4 min read

A family trust can be a powerful estate planning tool, but it's important to know the different types and how they may or may not benefit you.
Get help managing your business. LEARN MORE
Diane Faulkner

About the Author

Diane Faulkner

Diane Faulkner is a ghostwriter, content marketing strategist, and editor based in Jacksonville, Florida. She specialize… Read more

Applying for 501 (c)(3) status?

Applying for 501 (c)(3) status?

Becoming a 501(c)3 organization allows your charity to become exempt from taxes. Learn how to obtain this important legal status.

by Brette Sember, J.D.
updated September 21, 2020 · 3 min read

Becoming a 501(c)3 organization allows your charity to become exempt from taxes. Learn how to obtain this important legal status.
Ready to start a nonprofit? START A NONPROFIT NOW
Brette Sember, J.D.

About the Author

Brette Sember, J.D.

Brette Sember, J.D. practiced law in New York, including divorce, mediation, family law, adoption, probate and estates, … Read more

How to Integrate Your Marketing Efforts for Maximum Results

How to Integrate Your Marketing Efforts for Maximum Results

Small businesses need marketing to grow. Here's how you can create an effective, manageable, and integrated marketing plan.

by Gwen Moran
updated September 21, 2020 · 3 min read

Small businesses need marketing to grow. Here's how you can create an effective, manageable, and integrated marketing plan.
Get help managing your business. LEARN MORE
Gwen Moran

About the Author

Gwen Moran

Gwen Moran is an independent writer and editor specializing in business, money and career subjects. She lives and works … Read more

How to Conduct a Competitive Analysis

How to Conduct a Competitive Analysis

The best tool for determining what you can do to dominate your market is a competitor analysis. Here's how to conduct one.

by Marcia Layton Turner
updated September 21, 2020 · 5 min read

The best tool for determining what you can do to dominate your market is a competitor analysis. Here's how to conduct one.
Get help managing your business. LEARN MORE
Marcia Layton Turner

About the Author

Marcia Layton Turner

Bestselling, award-winning writer Marcia Layton Turner has authored, co-authored, or ghostwritten more than 50 nonfictio… Read more

Bookkeeping Options for Time-Starved Startups

Bookkeeping Options for Time-Starved Startups

You've started your business; now you have to manage the finances. Should you hire a bookkeeper, outsource everything, rely on software alone, or do something else? Here's a short guide to bookkeeping for startups.

by Sandra Beckwith
updated September 21, 2020 · 3 min read

You've started your business; now you have to manage the finances. Should you hire a bookkeeper, outsource everything, rely on software alone, or do something else? Here's a short guide to bookkeeping for startups.
Get help managing your business. LEARN MORE
Sandra Beckwith

About the Author

Sandra Beckwith

Sandra Beckwith has been writing for traditional and online publications since she sold her first magazine article while… Read more

5 Reasons Why You Should Start a Business This Year

5 Reasons Why You Should Start a Business This Year

Despite the COVID-19 pandemic and its impact on the economy, it may actually be a good time to start a business right now. You will likely face less competition and can start your business on the cheap, with potential government assistance.

by Kylie Ora Lobell
updated September 21, 2020 · 4 min read

Despite the COVID-19 pandemic and its impact on the economy, it may actually be a good time to start a business right now. You will likely face less competition and can start your business on the cheap, with potential government assistance.
Get help managing your business. LEARN MORE
Kylie Ora Lobell

About the Author

Kylie Ora Lobell

Kylie Ora Lobell is a freelance copywriter, editor, marketer, and publicist. She has over 10 years of experience writing… Read more

How Small Business Can Negotiate with Landlords and Vendors During a Crisis

How Small Business Can Negotiate with Landlords and Vendors During a Crisis

During uncertain times, business owners may need to negotiate with landlords and vendors to stay afloat. Use these negotiating strategies to maintain positive relationships and keep your business secure.

by Jenn Morson
updated September 21, 2020 · 3 min read

During uncertain times, business owners may need to negotiate with landlords and vendors to stay afloat. Use these negotiating strategies to maintain positive relationships and keep your business secure.
Get help managing your business. LEARN MORE
Jenn Morson

About the Author

Jenn Morson

Jenn Morson is a freelance writer living and working outside of Washington, D.C., with her husband and five children. He… Read more

A Beginner's Guide to Cash-Flow Management for Small Businesses

A Beginner's Guide to Cash-Flow Management for Small Businesses

Proper cash-flow management is essential to a small business's success. Here are four tips for making sure you avoid the most common reason businesses fail.

by Brette Sember, J.D.
updated September 21, 2020 · 3 min read

Proper cash-flow management is essential to a small business's success. Here are four tips for making sure you avoid the most common reason businesses fail.
Get help managing your business. LEARN MORE
Brette Sember, J.D.

About the Author

Brette Sember, J.D.

Brette Sember, J.D. practiced law in New York, including divorce, mediation, family law, adoption, probate and estates, … Read more