Katherine Gustafson

Katherine Gustafson

Freelance writer

Katherine Gustafson is a full-time freelance writer specializing in content for mission-driven changemakers such as tech disruptors in fintech, healthcare IT, and B2B SaaS. She also does corporate work on business topics including accounting, management, and innovation for companies such as KPMG, TD Bank, Workday, Avalara, and Adobe. She is the author of a book about innovation in sustainable food, and her writing has appears in a wide variety of sites and publications including QuickBooks Resource Center, Business Insider, and Forbes. Follow her on Twitter @k_m_g.

More From This Author

Should You Refinance Your Mortgage During the COVID-19 Crisis?

With interest rates at historic lows, this may be an opportunity for homeowners to save big by refinancing mortgages.

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Industry Disruption: How to Shake Up Your Industry or Product Segment

Becoming an industry disruptor can help you get ahead in a competitive marketplace by giving customers what they really want.

How Retailers Are Preparing for the Back-to-School Season Amid Coronavirus

While the back-to-school season has traditionally accounted for billions in school-related shopping, this year the uncertainty over schools reopening…

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How to Map Your Customer's Journey

With customer expectations higher than ever, customer journey mapping is a useful tool for revealing where you can reduce friction in the process of…

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How Will Home Office Tax Deductions Change When Everyone Is Working Remotely?

Home office deductions have long been a perk for…

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3 Ways to Make Your Business More Customer-Centric

Growing a customer-centric culture is about valuing, engaging with, and listening to your customers. It's a straightforward idea that can be…

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Business Leaders Share Their Predictions About the Lasting Impact of COVID-19

The best business leaders post-COVID will opt to prioritize employee support programs, an empowering company culture, and work-life balance, along…

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Creative Cost-Cutting Ideas for Small Businesses

Small business owners do a lot with a little but, in lean times, cost-cutting becomes the highest priority. Learn some new and creative ways to lower…

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Are COVID-19 Business Disaster Losses Tax Deductible?

While taxes aren't the first thing you want to think about when faced with disaster, taking account of your losses and claiming whatever deduction…

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Managing Medical Debt and How to Avoid It

Medical debt is a major burden for many Americans, contributing to two-thirds of all bankruptcies in the U.S. It's essential to learn how to avoid…

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